Deeply researched briefs from the world's most iconic regions.
The International Olympic Committee has confirmed that freeride skiing and snowboarding will officially debut at the 2030 Winter Olympic Games in the French Alps. This addition marks a significant evolution for the sport, transitioning from its backcountry roots to a sanctioned, high-performance Olympic event.
Read Brief → The International Olympic Committee recently confirmed that freeride skiing and snowboarding will officially debut at the 2030 Winter Olympics in the French Alps. This landmark decision marks the first time these disciplines will compete on the Olympic stage, opening four new gold medal opportunities for men and women across both sports. The shift highlights the rapid international growth of freeride and its deep connection to a passionate youth fanbase that has been central to the discipline since its development in the 1990s.
Read Brief →